Tuesday, November 5, 2013

Review on Brian Stelter's "YouTube Videos Pull In Real Money" (NY Times, 12/10/08)

Before YouTube, home videos were simply for preserving memories for a small group of people, maybe just limited to family. Now, 'home videos' are being made to make money, entertain millions and to have the satisfaction of "going viral." 

Michael Buckley's job sounds like the dream; he's self-taught, self-employed, makes at least $100,000 from YouTube advertisements- hopefully more than enough to help him escape his previous credit-card debt. However, it took him a while to get there. 

I had no idea that only 3 percent of of the videos are supported by advertising, as it seems like every time I try and watch something on YouTube, there's a 30-second mandatory ad, or an ad that I can skip after five seconds.

The truth is, "Everybody’s fighting to be seen online; you have to strategize and market yourself.”

And similar to first-time bloggers who have realized they can gain revenue from something they started for fun, Buckley said, "I didn’t start it to make money, but what a lovely surprise.”

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