Reading Jeff Jarvis's Entrepreneurial Lessons is getting me excited to pitch my own independent media start-up in two weeks. Jarvis brings up good points about what to consider when pitching a start-up. The concept of the elevator pitch is really important. If you're not able to get your idea across in a short amount of time and leave with people fully understanding it, you need to rethink your approach.
Something else to keep in mind is competition, and even if you think your idea is brilliant and one-of-a-kind, it's probably been done before, or will be soon after your company launches. Standing out is important, which brings me to my next point. If you're going to launch a website, it better be a good one; clear, easy to navigate, fun and different than what's already out there. For example, if you're launching a news website, how will it be different than Huffington Post or CNN?
A marketing and advertising plan is important, though most will probably have no experience with formulating one. I think Step #1 would probably be to hire a marketing/advertising expert.
Jarvis said, "Journalists entrepreneurship is not an oxymoron." Funny, but I suppose the evidence is right in front of us, with many independent bloggers who have become successful, and in some cases, mainstream.